The Florence Fling brand was founded in 2011 by Tessa Nieto- Villalon. Years after working as a professional model, she decided to play a different role in the industry by taking up Fashion Merchandising in Florence, Italy.
Being in her thirties coincidentally, she decided to revamp her wardrobe with the idea of wanting to look fashionable without looking too young or ‘trendy’. But what were available in the local market were styles for the much older generation – ill-fitting, common and sometimes boring styles!
Florence Fling was then created due to a lack of timeless, unique and fun clothes for ‘grown-up’ women – who with their busy lifestyles still need to look good without any effort at all. Tessa realized that matured and accomplished women want to make better investments and this includes their fashion choices – high quality, exclusively designed clothes that fit the body perfectly! Pieces that women can afford and happily keep in their closets for mixing and matching season after season.
From its simple beginnings by promoting through Facebook, to having displays in all Crossings department stores, and SOON its own stand-alone store in SM Megamall; Florence Fling is a brand that will continue to grow and become a part of every woman’s wardrobe.
Dressing up creatively and fashionably doesn’t stop just because of your age! No matter what the circumstances are, you must always Look Amazing!
Quick Q & A:
a. How long do you spend in the bathroom in the morning?
b. Name your favorite ice cream flavor.
COOKIE DOUGH (with candy sprinkles)
c. What’s an app you can’t live without?
WAZE, hahahaha ! really good to have it especially with the daily traffic!
d. Dream travel destination:
e. Favorite fashion Icon